Sonic Rhetoric: Just a little bit(rate) more
It was interesting to learn of the mp3’s functional history and to explore its status as a cultural artifact. A lot of attention is paid to the effect of the mp3 on the music industry, but I wonder if this article is situated at a turning point, published as it is only a year before the smartphone explosion kicked off with the introduction of the iPhone. Before that point, mp3s were a convenient format for those who wanted to carry a large music library with them wherever they went, but they were far from a necessity, so the industry saw no need to unify under a single format. Even if they were a ubiquitous luxury, dedicated mp3 players were a luxury nonetheless, so producers were content to pressure users to stay within their proprietary systems. Smartphones expanded the userbase for digital music significantly and rapidly, and it may have been at this point that the battle of the dominant format was decided. With digital music players landing in so many pockets, major distributors of music saw further compartmentalization of the market into proprietary file formats as unprofitable. By 2010, the largest providers of digital media, Amazon, iTunes, and Google, had all switched to MP3 as their music sales service’s file format, albeit at the data compression rate at 320 kbps. Apparently the music industry has accepted that the digital music genie won’t go back in the bottle, and has given up using file formats that limit the free exchange of files, opting instead for the expansive compatibility of mp3.
That these services chose 320kbps signifies a lot. If, as we learned from Jonathan Sterne, the brain/ear does a lot of the work to fill in the possible gaps created by the mostly lossless 128kbps, the distribution of so high an encoding rate could be as much a choice of vanity as it is functionality. Knowing that the digital music buying public was fractured over which format was the best compromise of quality and file size, encoding at 320kbps was a boost to consumers’ perception of the audio file’s use-value. At the same time, music sales services have enjoyed expanded sales by lowering the price points of complete albums, and media storage devices have continued the general trend of greater capacity at lower cost, boosting the exchange-value. Sterne suggests on page 831 that no one is buying mp3s. I’m not so sure that’s the case now. I know I certainly see the value of a sure bet 320kbps album for only $5 over attempting to piece together the same thing via piracy.
As for my own conceits concerning audio quality, I believe I can tell the difference between 128 and 320kbps encoding fairly easily. When a song comes up in my library that sounds kinda off to me, more often than not, it’s an older encoding at 128kbps, a leftover from when I cared more about conserving disk space than audiophonic purity. Each time I discover one of these albums/tracks in my collection, I silently vow to re-encode them as soon as I can get my hands on a CD.
For some fun, try this quiz that tests your ability to distinguish between low and high encoding. Good headphones or speakers are a must.